![]() ![]() Outside casinos, crowding the sidewalks, are sex salesmen in multi-colored shirts and bandanas flicking escort cards, and trucks motoring down Las Vegas Boulevard pulling a giant advertising wall in tow. Between those runs a river of booze, poured from bar-top bottles and slushy vendors at every turn in the casinos. Down the hall, filling auditoriums, are A-list entertainers, spanning from Donny & Marie to Calvin Harris and Tiesto. There are the multimillion-dollar nightclubs and millennials partying in dark corners of resorts. Look to the center of this desert mecca’s economy and you’ll spot the party-centric pillars keeping the embattled resort industry afloat since the recession. “It is reflective of Las Vegas as a place where I can come and escape my doldrums and escape the treadmill that’s my life. “It’s reflected what visitors want from Las Vegas,” said R&R Partners CEO Billy Vassiliadis, whose firm created the campaign. Where visitors once came to Las Vegas to gamble and be entertained, “What happens” provided the city with a third major draw - the chance for tourists to be their own entertainment. It triggered a surge in visitors, a generally younger crowd than those who had come before, which in turn gave rise to a nightclub scene that boosted the city’s economy. “What happens here” changed the tourism game in Las Vegas. The campaign was simple and fearless: Focus on the idea of Vegas as a guilt-free place where visitors can assume any identity they choose and do things they would never dream of in their lives back home. But here’s what really set it apart: While other slogans promoted a product or a company, “What happens” helped save and transform a community. “What happens here, stays here,” was a perfect pitch for a city built on excess, one that became as ingrained in the American vernacular as “Just do it,” “I’m lovin’ it,” “Tastes great, less filling,” “Don’t leave home without it” and others it joined on the Madison Avenue Advertising Walk of Fame. ![]() A shot from a "What Happens Here, Stays Here" TV commercial.It’s a slogan unlike any other in the history of advertising. A shot from a "What Happens Here, Stays Here" TV commercial. Al Powers / Grammy-winning DJ Afrojack makes his debut at Hakkasan on Friday, March 21, 2014, in MGM Grand.By Ed Komenda (contact)Sunday, Ap2:01 a.m. ![]()
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